Choosing the right platform for your new website in 2024 depends on your specific needs, technical expertise, scalability requirements, and budget. Here are some popular options:

1. **WordPress**: Still a dominant force in the website building arena, WordPress offers flexibility, scalability, and a vast ecosystem of themes and plugins. It's ideal for beginners and experienced users alike, with options for both self-hosted and managed WordPress solutions.

2. **Wix**: Known for its user-friendly drag-and-drop interface, Wix is great for beginners or those without technical expertise. It offers a range of templates and customization options, making it suitable for small businesses and personal websites.

3. **Shopify**: If you're looking to set up an online store, Shopify is a leading e-commerce platform. It offers easy setup, a range of customizable templates, and robust features for managing products, payments, and shipping.

4. **Squarespace**: Similar to Wix, Squarespace provides a user-friendly website builder with elegant templates and built-in features for blogging, e-commerce, and more. It's suitable for small businesses, portfolios, and personal websites.

5. **Magento**: For larger e-commerce businesses with more complex needs, Magento is a powerful and scalable option. It offers extensive customization capabilities and is well-suited for enterprise-level online stores.

6. **Drupal**: If you require a highly customizable and scalable solution with more advanced features, Drupal is a solid choice. It's preferred by developers for building complex websites and web applications.

7. **Joomla**: Joomla is another open-source content management system that offers flexibility and scalability. It's suitable for building a variety of websites, from simple blogs to complex corporate portals.

8. **Ghost**: If you prioritize blogging and content publishing, Ghost is a lightweight and modern platform designed specifically for this purpose. It offers a simple and elegant writing experience with built-in SEO features.

Ultimately, the best platform for your new website will depend on your specific requirements and preferences. It's essential to consider factors such as ease of use, customization options, scalability, security, and ongoing maintenance when making your decision. Additionally, you may want to consult with web development professionals to determine the most suitable platform for your project.